Found the same product cheaper somewhere else? Tell us and we'll do our best to match it. Our Price Match Promise applies to identical, brand-new, UK-stocked products sold by UK-based retailers, and we'll confirm any claim within [ONE WORKING DAY].
We think it's fairer to tell you upfront exactly what we can and can't match than to advertise an unlimited promise and then find reasons to decline. The conditions below are the whole of it.
How to claim
Before you order
- Email [email protected] with the subject line "Price Match" — or call us on 03330110551.
- Include the esupply product name and SKU, plus a direct link to the competitor's product page showing the lower price.
- We'll verify the claim and come back to you with a decision. If we can match it, we'll send you a link to complete your order at the matched price.
After you've ordered
If you find a qualifying lower price within [7] days of placing your order, contact us with the same details and we'll refund the difference to your original payment method. Claims made more than [7] days after the order date can't be considered.
What qualifies
The competitor
The lower price must be offered by a retailer that:
- is based in the United Kingdom, with a UK registered address and UK company registration;
- is VAT registered and displays prices in pounds sterling;
- is an authorised reseller or authorised distributor for the manufacturer concerned;
- sells the product directly, as the seller of record — not as a listing host or marketplace intermediary;
- ships to UK mainland addresses.
The product
The competing product must be genuinely identical, which means:
- the same manufacturer part number (MPN) or SKU;
- the same specification in every respect — processor, memory, storage, screen, colour, capacity, licence type and bundled accessories;
- brand new, boxed and sealed, in original manufacturer packaging;
- UK stock carrying full UK manufacturer warranty;
- in stock and available for immediate dispatch at the time of your claim.
The price
We compare the total cost of getting the product to your door:
- Prices are compared excluding VAT, consistent with how we display prices across our site.
- We include standard delivery charges to the same UK mainland address on both sides of the comparison.
- The competitor's price must be their openly published price, visible to any customer without needing to log in, hold an account, enter a code or belong to a scheme.
- The price must be live and verifiable at the moment we check it.
What we can't match
We can't match prices that fall into any of the following categories.
Where the price comes from
- Online marketplaces and third-party seller listings, including Amazon Marketplace, eBay, Etsy, Facebook Marketplace, OnBuy and equivalent platforms.
- Auction sites, bidding platforms and classified listings.
- Membership or warehouse clubs, cashback sites, employee schemes, student or NHS discount portals, and any price requiring registration or membership to see.
- Trade-only, account-only or login-gated pricing.
- Individually negotiated quotations, tender pricing, framework agreements and contract pricing — ours or anyone else's.
- Overseas retailers, grey imports and parallel imports, including sellers shipping into the UK from abroad.
What kind of price it is
- Clearance, liquidation, closing-down, administration and bankrupt stock.
- Refurbished, reconditioned, graded, ex-display, open-box, returned, damaged-packaging or end-of-life stock.
- Time-limited promotions, flash sales, daily deals, doorbuster offers and event pricing including Black Friday, Cyber Monday and Prime Day.
- Bundle offers, multibuy pricing, buy-one-get-one and any price conditional on purchasing something else.
- Prices net of cashback, voucher codes, gift cards, loyalty points, trade-in allowances, finance incentives or manufacturer rebates.
- Prices reduced by an error, whether a typographical mistake, a feed fault or an obvious mispricing.
What we're selling
- Products already discounted on our site, including anything in our Clearance section.
- Special order, bespoke, made-to-configuration and non-stocked items.
- Software licences, subscriptions, digital downloads, licence keys, warranty extensions and service contracts.
- Products bought for resale or export.
Quantities and limits
- One price match claim per customer per order.
- Matched pricing is limited to [TWO] units of any single product and to normal domestic or small-business quantities.
- The Price Match Promise is for end users. It doesn't apply to purchases for resale, and we may ask what the products are for.
- A price match can't be combined with any other discount, promotional code, loyalty benefit or account pricing.
Our discretion
We'll always look at a claim properly, but we reserve the right to decline any request. In particular:
- We won't match a price that would require us to sell below our own cost.
- We may decline where we reasonably believe a claim is being made in bad faith, or where a competitor's price appears to be an error or is not genuinely available.
- We may limit or refuse claims from any customer where the pattern of claims suggests the promise is being used other than as intended.
- Our decision on any price match claim is final.
We may change or withdraw the Price Match Promise at any time without notice. Any change applies from the moment it's published on this page and doesn't affect claims already agreed. This page was last updated on [DD MONTH YYYY].
The Price Match Promise is offered voluntarily as a commercial gesture. It sits alongside, and does not affect, your statutory rights under UK consumer law or our standard terms and conditions, which govern every sale.
Common questions
Do you match prices excluding or including VAT?
Excluding VAT, on both sides of the comparison. We display ex-VAT prices throughout the site because most of our customers are businesses reclaiming it, so an ex-VAT comparison is the like-for-like one.
Will you match Amazon?
We'll consider products sold and dispatched by Amazon itself. We can't match third-party sellers listing on Amazon Marketplace, because we can't verify their stock source, warranty position or authorised reseller status.
What if the competitor is out of stock?
We can only match a price on a product that's genuinely available. A price attached to stock that can't actually be dispatched isn't a price we can compare against.
Why won't you match refurbished stock?
A refurbished unit and a new sealed unit are different products with different warranties and different residual values, so comparing their prices isn't a like-for-like comparison. We sell refurbished stock ourselves and price it accordingly.
How long does a decision take?
Usually within [one working day]. If a claim needs us to check stock position or authorised reseller status with a manufacturer, it may take a little longer and we'll tell you if so.
Can I use a price match with a trade account?
No. Trade account pricing is already negotiated, and the Price Match Promise applies to our published retail prices only.